CASE STUDY

AEIP Immigration Service Platform (0 to 1)

Launching 3 products of a comprehensive platform—a multilingual info site, client portal, and admin CRM—from scratch in 6 months.

aeipsuccess.ca

TL;DR

ROLE

Founding Product Designer,

Front-End Developer

TEAM

2 Back-End Developers, 1 UI/Branding Designer

SKILLS

End-to-End Design. Front-End Dev

PROJECT

From 0 to 1, create a comprehensive platform—Multilingual Info Site, Client Portal, Admin CRM—for AEIP (a government-funded immigration service project).

OUTCOME🚀

Successfully launched all 3 products within 6 months in 2015. aeipsuccess.ca
Significantly streamlined daily tasks for staff and received highly positive feedback from users.
Achieved 270% client growth in the 1st year.
Successfully secured additional rounds of government funding for future iterations.
Up to the present day, the platform has assisted thousands of immigrants in settling in Canada.

🎬STORY BEGINS

About AEIP

Active Engagement and Integration Project (AEIP) - Funded by the government of Canada, provides free pre-arrival services for newcomers from Asia for their new life in Canada.

The Backstory

With 3 Asia offices to provide in-person services, AEIP was looking to build a comprehensive online platform to digitalize its services and serve more clients remotely.

Their vision: "Build a flexible, functional, easy to manage, easy to upgrade community network and CRM framework that will be beneficial to AEIP clients, client managers and community partners for years to come."

Our team at ECD Design Agency was tasked to build the very first release of this platform from scratch.

Project Scope

3 Products:

Info Site (aeipsuccess.ca)
Client Portal ('My Area')
Admin Portal (CRM & more)

Flow Chart

To gain a deeper understanding of the project, I created a flow chart based on findings from user research and requirement gathering.

1. Info Site (aeipsuccess.ca)

Scope

Multilingual support for 5 languages.
Secure registration and login functionality.
Content organized into multiple categories and subpages.
Content management through WordPress backend by AEIP staff.
Fully responsive, mobile friendly.
Compatibility with IE8+ and all major browsers.

Information Architecture

Wireframes and Mockups

2. Client Portal ('My Area')

Scope

Submit a question via ticket
Live chat with a CM (Client Manager)
Browse and sign up for workshops
Browse resource library
Join forum community
Update profile & view my action plans

User Persona - Client

Information Architecture

Wireframes and Screenshots

3. Admin Portal

Scope

For Client Manager:
- An easy-to-use CRM to manage applicants & client
- Live chat with a client
- Answer client questions via a support ticket system
- Limited permission to manage workshops, resource library, forum
For Super Admin:
- Manage workshops, resource library, forum
- Manage staff & permissions and info site content
Generate reports